Red Dot Revolution

In 2011, as part of Matter and Meaning, the predecessor to On Location,  I wrote a blog post titled A Rare Breed. I had been pleasantly surprised by the European Man Brooch Phenomenon and thought it important enough to document.You can read the post at: http://matterandmeaning.blogspot.com.au/2011/03/rare-breed.html

The last line reads: 'So Dad, if you're reading this, watch out. It's brooch time.'

Ladies and gentlemen, in the aftermath of Schmuck, the unthinkable has happened. A revolution is upon us! My dad wore a brooch to work. It was my souvenir for him from Munich - the least expensive piece of jewellery made by the most famous of contemporary jewellers - Otto Kunzli's Red Dot. 

This brooch has become a fixture on my dad's suit jacket. His complaints? He objects to the word brooch, 'it is a pin...NOT a brooch', but more importantly no one has commented on it!

There is still hope - if a deeply conservative 67 year old CEO who even finds coloured shirts a shocking phenomenon but is now wearing a brooch, then the world of jewellery for men can change too.